Our nearly seven-year history with NASASpaceflight.com is the biggest reason we've had such great success covering spaceflight-related events behind the scenes, as this is where we got our start. Needless to say, when they said they were hosting a competition for a redesign of their existing logo, we jumped at the chance to help out.
Brian Papke was in town for a weekend of troublemaking in the Houston area (planespotting, touring airports, etc.), so we decided to spend the evenings putting our heads together to see what we could come up with. It began as one simple sketch that, over the course of about 48 hours, blossomed into what eventually became the winning design. We started with the goal of using legacy elements from their existing logo, so as the slanted bars and squashed text for "NASA", so members would still easily identify it as NASASpaceflight.com. But we tried to freshen it up a bit and make it more recognizeable as something related to aerospace. Working from heritage elements of the old design, we moved and extended the line that shot through the slanted bars and turned it into an orbit/flight path/launch trail/whatever you want to see.
With some help from another artist, we nailed down the font for "SPACEFLIGHT.COM" and colors, and the new logo was born!
- Nathan Moeller